SKWF Welcomes a new executive director


Snowking's Winter Festival is pleased to introduce Jessica Payeur as the new Executive Director! Please put your mits together and give Jessica a warm welcome to the crew! 

Jessica provided an introduction to share below. If you'd like to connect with Jessica she can be reached at 


In the last 8 years, I had many experiences in the event industry in Whistler, Montreal, Quebec City, and Yellowknife. I learned a lot from these experiences and I wish to make good use of this knowledge for the Snowking’s Winter Festival. I graduated from University in Quebec with a bachelor in Business Administration, specialized in Tourism and Event Management. 

I have been in Yellowknife for more than a year and I had the opportunity to work on several projects with CPF NWT Branch, Yellowknife Farmers Market (Music at the market), Flavour Trader and AFCY. 

I am happy to join the team for the XXIV edition as the new Executive Director and bring my creativity and problem-solving skills to prevent the Snowcastle from burning down!

Snowking XXIV

wILL BE MARCH 2-31, 2019  

12:00pm - 5:00pm daily


Doors open 8pm for evening performances

** Please note various evening event times. Show times will be sharp. **